get to know me
Hi, I'm Liv, the founder of Paw Social Media.
My passion for social media management began about 2 years ago, leading me to study marketing for over a year and to continue developing my skills through a Social Media Management and Marketing course.
Alongside my marketing journey, I have over three years of experience working in the animal industry. Through my work with animals and as a pet owner myself, I developed a strong understanding of the trust, care, and professionalism that pet care businesses need to communicate to their clients.
By combining my marketing knowledge with my passion for animals, I created Paw Social Media to help pet boarding, pet-sitting, and animal care businesses build a stronger online presence. I specialise in creating engaging content, developing brand identities, and helping businesses connect with their ideal customers through strategic social media management.
My goal is simple: to help pet care businesses stand out online, build trust with pet owners, and attract more bookings, while allowing business owners to focus on providing exceptional care to the animals they love.
education
Level 2 Marketing
I studied a range of marketing principles, including market research, consumer behaviour, branding, advertising, promotional campaigns, and content creation. Developed an understanding of how businesses attract and retain customers, build brand awareness, and create effective marketing strategies to achieve business goals.
Business Studies
Gained knowledge of business operations, entrepreneurship, customer service, finance, and business planning. Studied how successful businesses are managed, how to identify customer needs, and how marketing contributes to business growth. Developed skills in communication, problem-solving, teamwork, and analysing business performance.
Social Media Management & Marketing Course (Current)
Currently developing advanced knowledge of social media marketing, including content strategy, platform management, audience engagement, analytics, content planning, branding, and social media growth techniques. Learning how to create effective content that helps businesses increase their online visibility and connect with their target audience.